项目内容包括品牌概念、 品牌定位与 承诺、 品牌接触点等理论知识与案例 实战。 学生将通过项目全面提升书面 和口头沟通、 案例分析、 批判性思维、 接受新观点的能力。 课 程结束时, 学生将能够根据组织的战 略业务和传播目标评估组织的品牌产 出, 提交报告, 进行成果展示。
导师在哥伦比亚大学任教,曾任美国平面设计协会(AIGA;全球规模最大、历史最为悠久的专业设计协会)全国委员会成员、深受全球年轻人喜爱的音乐电视传媒机构MTV Networks的V.P.品牌创意总监,以及美国知名有线电视频道Nickelodeon的创意总监。
导师在品牌、视觉设计、传播策略等交叉领域有着丰富的经验。她认为,创造积极变化的最有效方法是清晰地传达有影响力的想法。
L1:无任何学科经验的高中生
L2:对学科基础知识有了解的高中生;跨专业大学生
L3:对行业有相当研究,优秀的高中生;本专业大学生
L4:优秀的大学生;研究生
金融
2023暑期线下科研·上海:会计学课题:企业财务指标与公司价值综合研究---基于现代会计、企业财务报表和公司金融模型为例【大学组】
Arhat 导师在牛津大学多个学院(赛德商学院、布拉塞诺斯学院、圣凯瑟琳学院)担任经济学/财务会计终身教职,导师本科毕业于牛津大学PPE专业,后进入LSE攻读经济学硕士学位,并在此基础上获得了LSE的数学和哲学博士学位。得益于导师出众的交叉学科能力,他的金融经济学专业的研究成果和教学水平受到了业内的一致好评。导师在LSE任职期间多次获得学生评选出的优秀教师奖项。导师除了在学术研究方面颇有建树之外,他在实践工作中也经验丰富。导师持有英国精算协会正式会员席位,也曾是百慕大金融管理局(BMA)高管团队的一员,任职于BMA的政策、研究与风险部门。导师曾在多家知名机构和企业担任顾问,其中包括百慕大金融管理局、百慕大银行、百慕大政府、英国外交部、德国财政部等。 Arhat’s areas of expertise span the economics, finance, and accounting disciplines. He holds Lectureships in Economics at Christ Church and St Catherine’s College within the University of Oxford. In previous years, while at Oxford, he held Lectureships in Economics at Brasenose College, St John’s College, St Peter’s College and Hertford College, as well as a Lectureship in Management at Hertford College. Arhat serves as an adjunct member of the Economics Faculty at Hong Kong University, as well as being a Research Associate at the London School of Economics (LSE). Arhat is also a member of the Institute and Faculty of Actuaries. Arhat’s areas of expertise span across economics, finance, accounting, and philosophy. He holds Lectureships in Economics at Oriel and St Catherine’s Colleges within the University of Oxford. In previous years, he held Lectureships in Economics and in Management at several Oxford colleges. Arhat serves as an adjunct member of the Economics Faculty at Hong Kong University, as well as being a Research Associate at the London School of Economics (LSE). Arhat is also a member of the Institute and Faculty of Actuaries. Prior to returning to Oxford in 2014, Arhat was a member of the senior management team at the Bermuda Monetary Authority (BMA), working as a Director of Policy, Research and Risk; the BMA is the integrated regulator of Bermuda’s financial services industry. Previous to that, he held positions as a London School of Economics (LSE) Fellow in Economics, a Research Fellow in the Philosophy of Economics at the University of Bielefeld and a Visiting Lecturer in Economics at City University (London).
本项目将重点介绍现代企业财务分析的基本理论和概念。学生将在项目中学习到: (1)融资和投资对企业政策的影响以及金融市场在企业战略决策中的作用; (2)如何根据财务报表和企业的现金流量对公司和股权进行估值; (3)市场的不确定性如何影响上述的企业金融决策和企业战略方向。虽然本项目涉及大量的量化内容,但我们强调经济直觉和思维,经济学的基本理念将贯穿于整个学习过程。本项目将为学生提供一个分析企业财务问题的框架,这包括基本的企业财务分析、价值投资方法、公司价值的测算、股权定价以及金融市场中的证券投资组合理论。
This program introduces the fundamental theoretical concepts underlying the modern analysis of financial markets. Students will learn (1) about the relevance of financing and investment for corporate policy and the role of financial markets; (2) how to value investment projects and securities based on their cash flow streams; (3) how uncertainty affects all the aforementioned While the program involves extensive quantitative training, we put emphasis on economic intuition and thinking throughout the topics covered. The program equips students with a framework for analyzing financial problems and can therefore be considered a prerequisite for any advanced finance elective courses.
管理学
管理学专题: 求“利”还是重“义”?多元文化团队中的商业道德研究---以企业社会责任为例的经营决策分析
Sam导师现任新加坡国立大学商学院讲席终身正教授和助理院长,及管理与组织系院长。在新加坡国立大学讲授判断与决策、领导力与商业道德课程,获评POETS&QUANTS “全球前40位40岁以下商学院教授”、新加坡国立大学杰出教学奖。2022年,Sam教授因其在组织行为学和心理学两大交叉领域独特的影响力和贡献,荣获了国际学术领域两项专业学会大奖,其中较为著名的是美国心理科学协会APS颁发的2022珍妮特.泰勒.斯彭斯早期职业生涯变革贡献奖奖(Janet Taylor Spence Award)。该奖项被公认为是心理学界最负盛名的早期职业奖。以往的获奖者都收到了来自哈佛大学、斯坦福大学等著名高校的执教邀请,成为世界顶尖学府的讲席教授。另一奖项为SIOP(美国工业与组织心理学学会)所授予的DISTINGUISHED EARLY CAREER CONTRIBUTIONS杰出早期职业贡献奖,全球同期仅三人获此殊荣。此外,Sam导师在2022年也获得了由美国管理学会AOM颁发的Early Career Achievement Award以及Journal of Management的杰出审稿人奖。这些奖项都表彰了学者在早期职业生涯中(定义为获得博士学位后的七年内)的研究论文影响力和论文数量。截至2022年8月,Sam导师一共发表了59篇研究论文,获得多项最佳论文奖,其论文被引用的次数也超过了3000次。 Sam导师的研究聚焦组织行为学、判断与决策、领导力、商业道德等,担任权威学术期刊Journal of Applied Psychology, Journal of Management、Journal of Applied Psychology编委成员,Academy of Management Journal、Applied Economics Letter、Asia Pacific Journal of Management、Business Ethics Quarterly、Canadian Journal of Administrative Sciences、Current Psychology等知名学术刊物评审。凭借多项专业学术奖项和多篇研究成果的发表,Sam教授在全球专业领域的知名度急剧上升。不同于英美传统的西方商业管理教育理念,Sam教授更加擅长融合亚洲和中国特色的商业研究分析。亚洲地区尤其是中国受到传统文化的影响,在行为心理研究方向,与西方的相关学科有着极大的不同,传统西方教授大多缺乏对东方文化类比的区别研究,而Sam教授的研究和自己多元化的文化背景,恰恰弥补了该领域的研究空缺,这也是Sam教授获得了美国心理协会APS最高奖项的重要原因之一。
Dr. Sam is an Associate Professor of Management and Dean's Chair at the National University of Singapore Business School, where he also serves as Assistant Dean of Faculty Development and Head of Department. Sam received his PhD in Organizational Behavior from the University of Washington. Sam’s research focuses primarily on behavioral ethics, leadership, humor, and the future of work. He has published over 50 papers in premier management and psychology journals. His work has received multiple Best Paper Awards and has been featured extensively both locally within Asia (e.g., South China Morning Post, The Straits Times) and internationally (e.g., The Huffington Post, The Times, Harvard Business Review). Sam was named by Poets and Quants as one of the Best 40 under 40 Business Professors in the world in 2016. In 2022, he won three early career awards: the Janet Taylor Spence Award for Transformative Early Career Contributions from the Association for Psychological Science, the Distinguished Early Career Contributions Award (Science) from Society for Industrial and Organizational Psychology, and the Early Career Achievement Award from the Academy of Management.
项目内容包括科学思维导论与伦理学基础,道德脱离与道德决策、道德说服,决策偏差,谈判艺术与群体决策,跨文化谈判与决策等。教授将通过多个实际案例,包括福特公司臭名昭著的PINTO汽车案、哈佛商学院经典案例Carter Racing案例等,帮助学生深层剖析企业领导中的决策思维和方法以及组织行为心理学。学生将通过项目熟悉组织内部个体、群体决策与谈判,了解认知偏差、情绪与社会动力对决策过程和结果的影响,提出领导者做出与执行决策的可行方向,在项目结束时,提交项目报告,进行成果展示。
The decisions you make every day will shape your life. In an organization, the decisions you make will impact outcomes for you, your team, and cumulatively affect the trajectory of your career. This module aims to help you navigate the pathways of decision-making and negotiation in organizations ethically and effectively. We will adopt an evidence-based approach, tapping several streams of research – including behavioral psychology and economics – to give a rigorous account of what separates good decisions from the rest. These conceptual tools will empower you to make good decisions in an uncertain world, to influence, and to lead.
商业
Advanced 1v3-5 Seminar: Being Human in the Age of AI: Anthropology for the New Millennium
Bradd is an American cultural anthropologist who is best known as a leading authority on Samoan culture and a foundational theorist of the cultural models school of cognitive and psychological anthropology. He is the Goodrich C. White Professor Emeritus of Anthropology at Emory University and is a former Department Chair. He is the former Director of the Emory Center for Myth and Ritual in American Life and is also a past President of the Society for Psychological Anthropology. His 1996 monograph Culture in Mind: Cognition, Culture and the Problem of Meaning was among the first studies to link multiculturalism to cognitive psychology, and was an effort to reformulate a conception of culture that could bridge the fields of anthropology and the cognitive sciences. It has become a keystone text in the field of cognitive anthropology. His first book, Sala’ilua: A Samoan Mystery (1982), was considered one of the earliest studies of ethnopsychology.
Anthropology is the science of human nature. It studies where humans came from and how they have changed biologically and culturally over six million years of evolution. Whereas most classes in anthropology look backward to evolutionary history to understand who we were and who we became, this course looks to the future to what “the human” is becoming under the influence of new technologies. The course will focus on how our evolving technology reshapes our understanding of who we are as we enter the age of AI. The course is based on a simple idea: humans make tools, and those tools revise our understanding of “the human,” changing the very idea of what is human. Through readings, discussions, and lectures, the course will outline an Anthropology For the New Millennium. Students’ research projects will involve students doing online research (interviews, questionnaires, reading or viewing of media) to study how our emerging technology is changing people’s ideas of human behavior. Students can study groups of people to do comparative studies (of generations, urban/rural populations or genders) or study the influence of modern technology on popular culture (e.g., films, entertainment, video game culture).