品牌战略

致理计划：数字营销专题：精准营销下的流量优化与增长策略研究---从搜索引擎、内容传播、社交媒体、AI个性化推荐等多维度探索互联网营销机制

Jeremy导师现任哥伦比亚大学商学院市场营销正教授、数字化市场营销高层管理教育项目主任。著有Digital Marketing: Strategy and Tactics一书，堪称当代第一本数字化市场营销学教科书。Jeremy导师具有丰富的数字化市场营销行业经验，曾任数字化市场营销平台Pricing Engine创始人兼CEO、索尼音乐娱乐公司（Sony Music Entertainment）全球数字化业务副总裁、头部数字广告公司Publicis Modem战略副总裁。

Prof. Jeremy is the former Managing Director of the Eugene Lang Center for Entrepreneurship at Columbia Business School, where he oversaw the entrepreneurial curriculum, student programs, the Lang venture capital fund, and the Columbia Startup Lab. While there, he launched the Columbia Alumni Virtual Accelerator (CAVA), and the corporate innovation program, partnering companies and student entrepreneurs to start businesses in their areas of interest. He is also a Professor of Digital Marketing, and Faculty Director of the Digital Marketing Strategy executive education program. He is a judge of the Columbia Entrepreneurship annual business plan competition and the SIPA Dean’s Challenge for Social Impact startups. His book “Digital Marketing: Strategy and Tactics”, the first textbook for digital marketing, was published in 2018 by the Wessex Press, and is now in its second edition, with international editions now available as well. His new book “Designing the Successful Corporate Accelerator” will be released from Wiley in 2021. Jeremy previously was the founder and CEO of Pricing Engine, a digital marketing platform that enabled small businesses to benchmark, optimize and expand their search and social advertising campaigns.

2023暑期线下科研·上海：会计学课题：企业财务指标与公司价值综合研究---基于现代会计、企业财务报表和公司金融模型为例【大学组】

Arhat 导师在牛津大学多个学院（赛德商学院、布拉塞诺斯学院、圣凯瑟琳学院）担任经济学/财务会计终身教职，导师本科毕业于牛津大学PPE专业，后进入LSE攻读经济学硕士学位，并在此基础上获得了LSE的数学和哲学博士学位。得益于导师出众的交叉学科能力，他的金融经济学专业的研究成果和教学水平受到了业内的一致好评。导师在LSE任职期间多次获得学生评选出的优秀教师奖项。导师除了在学术研究方面颇有建树之外，他在实践工作中也经验丰富。导师持有英国精算协会正式会员席位，也曾是百慕大金融管理局（BMA）高管团队的一员，任职于BMA的政策、研究与风险部门。导师曾在多家知名机构和企业担任顾问，其中包括百慕大金融管理局、百慕大银行、百慕大政府、英国外交部、德国财政部等。 Arhat’s areas of expertise span the economics, finance, and accounting disciplines. He holds Lectureships in Economics at Christ Church and St Catherine’s College within the University of Oxford. In previous years, while at Oxford, he held Lectureships in Economics at Brasenose College, St John’s College, St Peter’s College and Hertford College, as well as a Lectureship in Management at Hertford College. Arhat serves as an adjunct member of the Economics Faculty at Hong Kong University, as well as being a Research Associate at the London School of Economics (LSE). Arhat is also a member of the Institute and Faculty of Actuaries. Arhat’s areas of expertise span across economics, finance, accounting, and philosophy. He holds Lectureships in Economics at Oriel and St Catherine’s Colleges within the University of Oxford. In previous years, he held Lectureships in Economics and in Management at several Oxford colleges. Arhat serves as an adjunct member of the Economics Faculty at Hong Kong University, as well as being a Research Associate at the London School of Economics (LSE). Arhat is also a member of the Institute and Faculty of Actuaries. Prior to returning to Oxford in 2014, Arhat was a member of the senior management team at the Bermuda Monetary Authority (BMA), working as a Director of Policy, Research and Risk; the BMA is the integrated regulator of Bermuda’s financial services industry. Previous to that, he held positions as a London School of Economics (LSE) Fellow in Economics, a Research Fellow in the Philosophy of Economics at the University of Bielefeld and a Visiting Lecturer in Economics at City University (London).

探微计划：市场营销专题：如何操控消费者的潜意识？---解密“冲动消费”和“洗脑营销”背后的心理认知及购物模式研究

Rajesh导师是帝国理工学院商学院营销学的终身教授。他的主要研究领域是消费者行为领域。他的学术成果曾发表在多个全球顶级学术出版物中，包括《消费者研究杂志》、《营销研究杂志》、《消费者心理学杂志》、《组织行为与人类决策过程》、《心理科学》和《人格与社会心理学杂志》，IC Faculty Search Committee Chair教师招聘委员会主席。他于2009年获得宾夕法尼亚大学沃顿商学院（全球商学院排名第一）的博士学位。导师在教学领域中更是经验丰富，在加入伦敦帝国理工学院之前，他曾在德克萨斯大学圣安东尼奥分校任教。他现在在帝国理工学院商学院负责指导市场和商业类课程，包括相关的博士、EMBA、MBA和硕士课程。

Professor Rajesh is an Associate Professor of Marketing at Imperial College Business School. His research specialization is in the area of consumer behavior. Dr. Rajesh’s academic work has appeared in leading publications, including Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Organizational Behavior, and Human Decision Processes, Psychological Science, and Journal of Personality and Social Psychology. One area of Dr. Rajesh’s research concerns consumers’ judgment and decision-making. Dr. Rajesh holds a B.B.A from the University of Texas at Austin and a Ph.D. in marketing from the Wharton School of the University of Pennsylvania.